About Me

I’m Selin, a business consultant, coach and founder of Re-Fynd. I work with business owners and professionals who feel stuck, overwhelmed or “not quite where they should be” in their work and life, and want calm, clear, realistic support to move forward.

I’ve spent over 20 years in demanding industries such as construction, engineering and manufacturing, leading teams and navigating redundancy, burnout, imposter syndrome and career crossroads myself. I know how it feels to be the person everyone relies on while quietly wondering how long you can keep going like this.

In our sessions, we slow everything down enough to see what’s really going on – in your work, your mindset and your priorities. From there, we define what you actually want, what’s getting in the way, and practical next steps that fit around real life, not a perfect world.

My style is calm, honest and straightforward. I’m not here to judge or sugar-coat, and I’m not into vague “just be more positive” advice. You’ll get a space where you can be completely real, plus clear questions, reflections and structures to help you regain confidence, focus and momentum.

I work online with clients across the UK and offer a limited number of free sessions via CoachMeFree so you can experience my approach and see if we’re a good fit.

Specialism

Business coaching

Career coaching

Confidence & self-belief

Leadership & management

Burnout, stress & overwhelm

Work–life balance

Imposter syndrome

Clarity & direction

Time management & boundaries

Change & transition (career or business)

Returning to work / rebuilding after redundancy

Mindset for business owners and professionals

Keywords

business coach

career coach

leadership coach

confidence coach

small business support

SME coaching

professional women

stress & burnout

overwhelm

work life balance

clarity and direction

imposter syndrome

performance and productivity

mindset coaching

workplace wellbeing

change and transition

UK online coaching

Hertfordshire coach

London business coach