About Me

I'm Jake Ford, a depth psychology coach and clinical hypnotherapist based in York, UK, working online with clients worldwide.
I work with people who may be struggling with self-doubt, anxiety, inner conflict, relationship difficulties, blocked creativity, or a sense that something in them wants to change but they can't quite find the way through.
My work is also for people drawn to personal development, self-understanding, and a deeper relationship with their own inner and outer life.

Before moving into this profession, I spent years in very different settings: youth development work in the Sierra Nevada mountains, time living in New Zealand, and front-line NHS roles across surgical, medical, and emergency care. Those experiences continue to shape how I work: with groundedness, humanity, and respect for others.

Here's a bit about the training behind that work: my approach is grounded in Psycho-Systems Analysis and Neurohypnoanalysis, a therapeutic model rooted in the traditions of depth psychology, hypnosis, and psycho-dynamic work. I hold a Diploma in Clinical Hypnotherapy (Neurohypnoanalysis) from the Institute for Psycho-Systems Analysis (IPSA), where I trained under Steve and Pauline Richards, co-founders of Psycho-Systems Analysis and Neurohypnoanalysis.
The model draws on the work of Carl Jung, Pierre Janet, Milton Erickson, Ernest Rossi, Anthony Stevens and many others, while also developing and producing its own original clinical model and approach to the lives of ordinary people.
I am also a registered member of the International Renaissance Psychotherapy Association (IRPA) in Psycho-dynamics, Clinical Hypnotherapy, and Neurohypnoanalysis.

Sessions are 90 minutes, held via Zoom, and move at the pace that suits you, typically a blend of open, exploratory conversation and, where it's appropriate, hypnotic or controlled trance states, creative techniques, and psycho-dynamic work drawn from the model above.

There's no fixed script; my aim is to work bespoke to each individual.

I offer one free session, along with flexible payment options including a sliding scale and donation-based arrangements depending on your circumstances (see below).
The first step is simply a conversation or email. You don't need to have everything worked out before getting in touch and I am available via email if you would prefer to reach out before booking a session.

Ongoing fees, after your first free sessions:
I use an honesty-based sliding scale, based on individual gross annual income, so that cost isn't a barrier. Please select the band that reflects your own income and self-assess in good faith, no proof or documentation needed.

Fee per session:

Under £16,000 — Optional donation (between £0 and up to £15)
£16,000 – £20,000 — £20
£20,000 – £25,000 — £30
£25,000 – £35,000 — £40
£35,000 – £45,000 — £50
£45,000 – £62,347 — £60
£62,347 – £80,000 — £75
£80,000+ — £90

If your circumstances change at any point, just let me know, and we can adjust your rate accordingly.
If you're genuinely unsure which band fits, or would simply rather not calculate it, feel free to ask me directly.
Find out more at jakeford.uk or email contact@jakeford.uk.

Specialism

* Self-image, self-esteem, and confidence
* Limiting beliefs and habits
* Addictions and compulsive behaviors
* Intrusive or compulsive thoughts
* Anxiety and stress
* Anger and building a relationship with emotion
* Performance, confidence, and high-pressure situations
* Creativity and creative blocks
* Meaning, purpose, and life direction
* Personal narratives and identity
* Relationships with family, partners, and others
* Men’s issues and male identity
* Spirituality and personal development
* Lifespan development and life transitions
* Understanding biological drives, instincts, and anticipation

Keywords

depth psychology, psychodynamic coaching, clinical hypnotherapy, neurohypnoanalysis, , Psycho-Systems Analysis, unconscious patterns, personal myth, individuation, , complexes, inner conflict, depth psychotherapy, psychodynamic psychotherapy, Ericksonian hypnosis, Milton Erickson, Carl Jung, Pierre Janet, Ernest Rossi, trance states, therapeutic hypnosis, anxiety, depression, low mood, stress, burnout, habit change, emotional patterns, recurring patterns, self-doubt, rumination, shame, grief, unresolved loss, life transitions, meaning and purpose, non-dogmatic spirituality, creativity blocks, creative potential, personal transformation, self-actualisation, potential, online therapy, online coaching, online hypnotherapy, York, UK, worldwide, sliding scale, depth work, inner life, personal growth, psyche, healing, wellbeing, holistic, bio-psycho-social, neuroscience, affective neuroscience, neuropsychoanalysis, ultradian rhythms, therapeutic relationship, rapport, confidential, personalised, one to one, 90 minute sessions, discovery consultation, free consultation