About Me

I'm Jake Ford, a depth psychology coach and clinical hypnotherapist based in York, UK, working online with clients worldwide.
My work is for people who sense that something deeper is driving their patterns: anxiety, self-doubt, recurring relationship dynamics, habits that protect but limit, a feeling that more is available to them than they're currently living. If you've tried other approaches and found them too surface-level, too structured, or simply not the right fit, this may be what you've been looking for.
I hold a Diploma in Clinical Hypnotherapy (Neurohypnoanalysis) from the Institute for Psycho-Systems Analysis (IPSA), where I trained directly under Steve and Pauline Richards, co-founders of Psycho-Systems Analysis and Neurohypnoanalysis, a tradition with roots in the work of Carl Jung, Pierre Janet, Milton Erickson, and Ernest Rossi. I am a registered member of the International Renaissance Psychotherapy Association (IRPA) in three modalities: Psychodynamic Psychotherapy, Clinical Hypnotherapy, and Neurohypnoanalysis.
Before this work I spent years in contexts that shaped how I understand people: youth development work in the Sierra Nevada Mountains, time in New Zealand, and frontline roles in the NHS across surgical, medical, and emergency care settings. These experiences brought me close to struggle, resilience, and what genuine support actually requires.
Sessions are 90 minutes via Zoom. I offer three free sessions through this platform, and a sliding scale is available beyond that for those in genuine financial hardship.
The first step is simply a conversation. You don't need to have your situation neatly articulated. Just come as you are.
Find out more at jakeford.uk or email contact@jakeford.uk

Specialism

Life Coaching
Most people arrive at coaching wanting to feel better or achieve more. What often emerges is something more fundamental: a pattern beneath the surface that has been quietly shaping decisions, relationships, and direction for years. I work with the whole person rather than isolated goals, supporting meaningful and lasting change rather than surface-level adjustment.
Personal Development
This work is for people who sense that more is available to them than they are currently living. Not self-improvement in the conventional sense, but genuine development: uncovering what has been limiting you, understanding it at its roots, and moving toward a fuller expression of your own potential and purpose.
Psychodynamic
Drawing on the Psycho-Systems Analysis tradition rooted in the work of Carl Jung, Pierre Janet, and Milton Erickson, this approach works with the unconscious patterns, complexes, and personal mythology that shape a person's life beneath conscious awareness. The aim is insight that leads to real change, not analysis for its own sake.
Spiritual
Informed by depth psychology rather than doctrine, this work engages with questions of meaning, purpose, and existential direction from a non-dogmatic standpoint. For those navigating a crisis of meaning or seeking to understand their own inner life more deeply.
Relationship
Patterns in relationships rarely begin with the relationship itself. This work explores the deeper dynamics at play, supporting stronger, more conscious relating with others and, fundamentally, with yourself.
Social
For those experiencing social anxiety, difficulty connecting, or a sense of disconnection from others. Addressed not as a skills deficit but as something with roots worth understanding and resolving properly.

Keywords

depth psychology, Jungian psychology, analytical psychology, psychodynamic coaching, clinical hypnotherapy, neurohypnoanalysis, hypnoanalysis, Psycho-Systems Analysis, unconscious patterns, personal myth, individuation, shadow work, complexes, inner conflict, depth psychotherapy, psychodynamic psychotherapy, Ericksonian hypnosis, Milton Erickson, Carl Jung, Pierre Janet, Ernest Rossi, trance states, therapeutic hypnosis, anxiety, depression, low mood, stress, burnout, habit change, emotional patterns, recurring patterns, self-doubt, rumination, shame, grief, unresolved loss, life transitions, meaning and purpose, existential coaching, spiritual development, non-dogmatic spirituality, creativity blocks, creative potential, personal transformation, self-actualisation, potential, online therapy, online coaching, online hypnotherapy, York, UK, worldwide, sliding scale, depth work, inner life, personal growth, psyche, soul, healing, wellbeing, holistic, bio-psycho-social, neuroscience, affective neuroscience, neuropsychoanalysis, ultradian rhythms, therapeutic relationship, rapport, confidential, personalised, one to one, 90 minute sessions, discovery consultation, free consultation