About Me

Hello!

My name's Sean.

I'm a copywriter, writing mentor, and career and project coach.

You can find my company, Defining Chapter, at www.definingchapter.com, and another initiative I run, Coaching Through Crises, at coachingthroughcrises.org.

Before founding these, I worked with the UK’s highest-rated business coaching brand, SEVEN, where I helped people create a life—and career—they truly love.

My Experience

I'm 39 now, but throughout my 20s and early 30s, I struggled with immense anxiety about my life and career direction. I explored the issue through therapy, hypnotherapy, support groups, public speaking classes, and even writing circles—but it was coaching that finally lit the way forward.

Since then, I’ve worked as a copywriter for Oxford University Press and ETH Zurich, and I’ve founded three businesses, partnering with people across the globe to build careers, businesses, and creative projects that truly matter.

My Ideal Client

I love working with people who are intent on creating meaningful freelance careers, businesses, charities—even artistic projects.

As a general rule, I only work with those ready to make a profound shift in both life and work.

If that’s you, I’m here to help you create your own Defining Chapter—to explore what you love, who you want to become, and what you want to experience and contribute to the world.

How I Work

As a coach, mentor, and professional writer, I combine one-to-one verbal coaching and conversation with strategic planning models, mentoring, and occasional exercises or writing tasks.

That said, my core priority is always to check in with you first—where you’re at, what you need, and how I can support you. (That’s something we’ll explore together if/when we meet!)

I’m here—and qualified—to help with any or all of the following:

Business coaching

Life coaching

Relationships (business or personal)

Difficult conversations / Conflict resolution

Confidence building

Self-esteem

Anxiety

Public speaking fear

CV writing

Cover letter writing

Mission statements

Copywriting

Creative writing

Creative brainstorming

Team building

Project building

Project management

Career change / Transferable skills

Personal narrative building

My Offer

If you think you’d benefit from career, life, or writing coaching, I’d be happy to offer you a free 1.5-hour coaching session.

Every session is 100% confidential—yours to use in your own time—to begin outlining an ambitious, transformative plan for your life, career, business, or creativity.

What Do People Come to Coaching For?

Everyone brings their own unique experience to coaching—so I’m always deeply curious about the details of yours.

That said, here are some of the most common reasons people seek coaching:
Anxiety, low motivation, self-esteem issues, procrastination, fear of failure, relationship or family challenges, a difficult friendship, career progression, lack of purpose, artistic dreams, tech overuse, lack of routine, goal-setting, financial ambitions, conflict management… the list goes on.

What to Do Now

If you’re ready, you can book a session directly with me here:
???? Book a session

Or, if you’d prefer, feel free to email me at: help@definingchapter.com

When you do, just include a sentence or two about what you’re struggling with or what you’d like to achieve. It’ll help me prepare to give you the best possible session.

What Qualifies Me?

I hold ICF-accredited training in transformational coaching from Animas Coaching Institute.

I’ve also trained with Positive Intelligence, and I’m currently completing CPD study in Existential Coaching with Oxford University.

Bonus Offering

As a professional writer, I also offer mentorship in written skills—helping with everything from CVs to poems, manifestos to marketing emails, brand slogans to short stories, screenplays to novels.

My copywriting clients have included publishers, political institutes, education platforms, Thai food restaurants, shoe manufacturers, voucher companies… you name it.

My professional writing qualifications include:

First-Class BA in Creative Writing (Kent University)

Distinction MA in Comparative Literature

Diploma in Screenwriting (MetFilm / Ealing Studios)

6-month screenwriting training with ScriptWriters & Co.

6-month novel-writing course with Curtis Brown Literary Agency

8+ years teaching creative and therapeutic writing workshops

What People Say

“I felt overwhelmed by the sheer number of creative projects I wanted to do—all at once. I was scattered and struggling to focus. Sean helped me define my goals, uncover the root of my chronic procrastination, and start taking action. I’m now hitting small milestones that are leading me to the bigger ones. Working with Sean gave me the clarity and confidence I’ve been missing for years.”
— Catherine (Videographer)

“Sean coached me through a creative project that helped me reassess my life’s direction at a time when I was deeply uncertain. It proved to be a turning point I would never have reached without his compassionate, professional guidance.”
— Michael Giddings (Consultant)

“I’ve worked with Sean twice—and both times, he supported me with clarity, kindness, and just the right touch of humor. Thanks to him, I was able to resolve conflict, rethink my use of technology and writing, and restructure my work life. I highly recommend working with them.”
— Sabine (Poet, Journalist & Public Speaker)

“Sean helped me develop sharp, elegant website copy for the policy institute I run. He also supported me in refining ideas for a TED Talk application. I moved forward with new clarity and confidence—I’d recommend Sean to anyone.”
— Govinda (Academic, Founder & Public Speaker)

“Sean supported me and my team in creating and refining content for a series of ESL textbooks. His motivation and creative input led to the project’s success. Highly recommended!”
— Chris T (Publisher)

“Sean’s strong yet gentle presence, along with his quick, intuitive mind, helped me gain insights I might never have reached alone. As a writer, his instinct for storytelling carries through to his coaching. The right question, at the right moment, can become a powerful turning point.”
— John (Business Owner)

Specialism

Project management. Project building. Business building. Personal Branding. Life Direction, Career Progress, Emotional Wellbeing, Mental Health, Creative Block.

Reviews (5)

Keywords

Business, Anxiety, Creativity, Communication, Personal Progress, Wellbeing, Self Confidence