Covert Ad Strategies That Convert Like Crazy & What You Can Learn From Them

by Tahir Aslam

The point of all ads is to get your reader hooked and to act. Savvy businesses have been using these writing secrets for years.

You can write winning ads, even if you’re just starting out. All you need is a compelling offer. Let's look at a few examples.

Years ago, Domino Pizza was a failing college town business. Surrounded by other pizza places, it struggled to stand out. It came up with a simple offer delivering hot delicious pizza in 30 minutes or less. It sounds simple. But that's the point.

College students wanted quick hot meals, especially pizza. They didn’t want to wait hours to fill their empty stomachs.

Dominos created ads that made the ultimate offer, pizza delivered straight to your door in 30 minutes or less.
To compete every other pizza place had to create rival offers. They either had to match the offer or beat it.

The result? It was an instant hit. Dominos became a multi-million-dollar company.

Today you can get a hot pizza delivered fast. It's no longer an exception, but the defining rule.
Dominos went on to dominate the market for years. Why? Because it set the standard.

The entire pizza delivery industry changed. It got better, faster, and cheaper. Now you have Uber Eats, Just Eat, Deliveroo, and DoorDash following the same model.

Let's look at another example, FedEx. The company founder Fred Smith used aviation firms to send parcels worldwide. It took weeks for a parcel to arrive in another country. Now a parcel could arrive the very next day.

FedEx offered something traditional mail services couldn't match. Speed. It established the gold standard others had to follow. The new model gave rise to UPS and DHL. But FedEx stands out as the premier courier service. Why? Because it was the first.

Both organizations tapped into something powerful. Category dominance. To become the company that customers think of first. They learned to be different. Difference always makes you stand out.

What can we learn from these industry leaders?

Be first, not last. Make an offer that glows like a light tower on a dark, misty night. Set a new standard for others to follow. Make the right kind of noise that gets people excited. It’s a great way of making your ads convert and getting more clients through the door.

Think about how you can create distinctive offers. Take existing problems and provide unique solutions. People feel stretched, burdened, burnt out, and lost. How can you make a difference? What can you offer instead? How can you make an immediate impact?

Start with a common issue and come up with a unique offer. Fill your content and ads with your unique offer. The best companies with the best ads always stand out. You can learn from these industry leaders and get huge results.